EROSA Beauty Presents

The Power of Helichrysum (Immortelle)

Nature’s Golden Healer for Skin & Hair

“The flower that never fades.”

What Is Helichrysum?

Known as Immortelle, Helichrysum italicum is a golden yellow flower that never withers—symbolizing eternal youth and regeneration. Native to the dry, sun-soaked mountains of the Mediterranean, it has been used for centuries in Greek herbal traditions to restore, heal, and rejuvenate the skin and hair.

Skin Benefits of Helichrysum

Anti-Aging Elixir

• Stimulates cellular regeneration, helping reduce the appearance of fine lines and wrinkles
• Rich in diketones that promote scar fading and tissue renewal
• Packed with antioxidants that protect against free radical damage
• Soothes inflammation and redness, making it ideal for sensitive or mature skin
• Encourages collagen production and firms the skin naturally

Hair & Scalp Benefits

Botanical Booster for Growth & Strength

• Revitalizes the scalp microcirculation, helping stimulate dormant follicles
• Supports a healthy scalp environment by reducing irritation and buildup
• Strengthens hair strands from root to tip with anti-inflammatory compounds
• Helps reduce hair thinning by nourishing follicles with regenerative oils
• Pairs beautifully with rosemary, castor, and olive oils for a potent hair elixir

A Flower Rooted in Greek Heritage

In ancient Greece, Helichrysum was called the “Sun Everlasting” and was used in salves, balms, and infusions to heal wounds, soothe burns, and preserve the youthful glow of the skin.

Passed down through generations, this sacred botanical continues to be a cornerstone of natural beauty rituals from Lakonia to modern apothecaries.

Why Choose Helichrysum in Your Routine?

• 100% Natural & Organic
• Proven healing and anti-aging properties
• Gentle yet powerful for daily skin & hair use
• Sourced from ethical growers in the Mediterranean

Available now in EROSA Beauty’s

Immortelle Botanical Lifting Serum & Crowned Hair Growth Oil